Shared by Tom
La convergenza delle offerte, review e ugc verso il mobile

Google Offers in addition to Yelp, Foursquare, Facebook Places & Deals, Groupon, as well as eBay’s acquisitions of Where (after Red Laser and Milo) and CityGrid Media are all part of the same approach. The convergence of local and social are strong mobile catalysts: These factors have accelerated the importance of mobile to consumers and to companies serving them. PagesJaunes—the French yellow-pages company—pivoted its…